Performance Marketing (Meta & Google Ads)
Scale Smarter with Performance-Driven Paid Advertising
We help brands grow profitably with data-driven Meta and Google Ads strategies focused on qualified traffic, higher conversions, and measurable ROI.
What Is Performance Marketing?
Performance marketing is a results-focused approach to paid advertising where every campaign is optimized for clear outcomes — leads, sales, and revenue.
At ScaleX, we don’t run ads for visibility alone. We build, test, and scale campaigns that are directly tied to business growth.
Meta Ads (Facebook & Instagram)
We build and scale high-performing Meta advertising campaigns designed to reach the right audience, drive engagement, and convert attention into measurable results.
Meta Ads allow brands to connect with users at every stage of the customer journey — from discovery to conversion. Our approach focuses on combining strong creative, precise targeting, and continuous optimization to drive consistent performance.
What We Focus On
Audience & Interest Targeting
Identifying high-intent audiences using data, interests, behaviors, and lookalike segments.
Creative Strategy & Testing
Developing and testing ad creatives that capture attention and improve conversion rates.
Funnel-Based Campaign Structure
Structuring campaigns for awareness, consideration, and conversion to maximize ROI.
Retargeting & Scaling
Re-engaging warm audiences and scaling winning campaigns efficiently.
Performance Optimization & Reporting
Continuous monitoring, testing, and optimization with transparent reporting.
Ideal For
- eCommerce brands looking to scale sales
- Service businesses generating qualified leads
- Brands aiming to improve ROAS on Meta platforms
Google Ads (Search, Display & YouTube)
We plan and manage high-intent Google Ads campaigns designed to capture demand and convert users actively searching for your products or services.
Google Ads allows brands to reach customers at the exact moment of intent. Our focus is on building efficient campaign structures, strong ad copy, and conversion-optimized landing experiences to drive measurable ROI.
What We Focus On
Search & Keyword Strategy
Identifying high-intent keywords aligned with business goals.
High-Converting Ad Copy
Writing ad copy that improves click-through rates and quality scores.
Landing Page Alignment
Ensuring ads and landing pages work together to maximize conversions.
Conversion Tracking & Optimization
Accurate tracking and continuous optimization to reduce cost per acquisition.
Performance Monitoring & Reporting
Clear insights into spend, conversions, and ROI.
Ideal For
- eCommerce brands looking to scale sales
- Service businesses generating qualified leads
- Brands aiming to improve ROAS on Meta platforms
Who This Service Is For
This service is ideal for brands that:
- Want to scale paid ads profitably
- Are focused on measurable ROI
- Have a clear product or service offering
- Are ready to invest in performance-driven growth